Return to Authenticity: 15th Avenue Coffee & Tea
What is Fifteenth Avenue Coffee & Tea? It’s Starbucks, making a drastic return to their roots, looking to the past to reinvent what originally made this retailer a stellar marketplace standout – The hipster, neighborhood coffeehouse concept.
Smaller batches of brewed coffee, espresso – handmade from a manual machine, live entertainment, poetry readings, inventive food choices and even wine and beer selections in the evening will be features of this new concept store in Seattle. Starbucks dusted off the idea for this new format, a concept that dates back 15 years, because they couldn’t stop thinking about the “good old days” when they could roast coffee in the morning and have it in a local store by that afternoon. To keep true to that concept, the first three stores will be in Seattle, near one of its roasting plants, so they’ll be able to offer smaller-batch coffees from far-flung locales such as Thailand, and loose-leaf Tazo teas from places such as India and Japan.
News story via: The Seattle Times
Stay with us here on the LIMElight blog all week as we feature brands, companies, retailers and independent designers taking a step back, looking to return to authenticity to reinvent their product and services.
